Jun 27, 2022
In Sports Forum
Smart bidding is good. In fact, that's really good. If you haven't used it yet, Photo Retouching you should actually use it. If you are using it, you are probably trying to find the best way to do it. I certainly do. Over the last 12 months since my last post on smart bidding, my team has run countless tests on various client accounts and developed a playbook to use this important new addition to the PPC toolkit. It is said that. This post is the result of those efforts. This article breaks down the process of implementing smart bidding into four steps. Evaluate the suitability of your account. Select Photo Retouching the appropriate smart bidding strategy. Establish a test strategy. Optimize performance. For each step, we provide some important considerations and concrete Photo Retouching examples from Brainlabs' own account. This post doesn't cover the basics. For those who have already thought about smart bidding, this is an intermediate level guide. advertisement Continue reading below Step 1: Evaluate the suitability of your account Google has published some guidance on this, but we would like to add a little more detail based on the experience of our own clients. Below is a list of possible reasons why you shouldn't set up a smart bidding strategy for your account. This list is not always exhaustive, but it should cover most of the time. New, not enough data This depends in part Photo Retouching on the bidding strategy you plan to use. Google's advice is "30 conversions in the last 30 days" for target CPA and "50 conversions in the last 30 days" for target ROAS. What about "maximizing clicks" and "improving CPC"? These are included as two of the four smart bidding strategies, but they are not really in the same league as the target CPA and target ROAS. So let's ignore them for now. Google's advice provides a useful Photo Retouching benchmark. Most importantly, you are confident in the reliability of your conversion tracking. advertisement Continue reading below Once you've got a satisfying method and the right amount of conversions, you're ready to go. Conversions are not segmented This is related to the above points.